Masala chai is an Indian tea beverage made by boiling black tea in milk and water with a mixture of aromatic herbs and spices. The term chai originated from the Hindi word chai, which was derived from the Chinese word for tea, cha. In English, this spiced tea is commonly referred to as masala chai, or simply chai, even though the term refers to tea in general in the original language. According to stories, it originates from modern India and said that the king created masala chai as an ayurvedic energizing and refreshing beverage. Numerous coffee houses use the term chai latte or chai tea latte for their version to indicate that it is made with steamed milk, much like that used to make a caffè latte, but mixed with a spiced tea concentrate instead of espresso. By 1994, the term had gained currency on the U.S. coffeehouse scene.The beverage has gained worldwide popularity, becoming a feature in many coffee and tea houses.
Due to the COVID-19 pandemic, the global Masala Chai market size is estimated to be worth US$ million in 2021 and is forecast to a readjusted size of US$ million by 2028 with a CAGR of % during the forecast period 2022-2028. Fully considering the economic change by this health crisis, the Europe Masala Chai market is estimated at US$ million in 2022, while the United States and China are forecast to reach US$ million and US$ million by 2028, respectively. The proportion of the United States is % in 2022, while Chinese percentage is %, and it is predicted that China market share will reach % in 2028, trailing a CAGR of % through the analysis period. As for the Europe Masala Chai landscape, Germany is projected to reach US$ million by 2028. and in Asia, the notable markets are Japan and South Korea, CAGR is % and % respectively for the next 6-year period.
Loose Leaves accounting for % of the Masala Chai global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While Retailing segment is altered to an % CAGR throughout this forecast period and will hold a share about % in 2028.
The global major manufacturers of Masala Chai include Blue Lotus Mint, MEM, Rishi Tea, Samovar, Tata-Tea, Brooke Bond, Smith Teamaker, Vahdam and Twinings. etc. In terms of revenue, the global 3 largest players have a % market share of Masala Chai in 2021.
This report focuses on Masala Chai volume and value at the global level, regional level, and company level. From a global perspective, this report represents overall Masala Chai market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China, Japan, South Korea and India, etc.
Global Masala Chai Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2017 to 2028. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Loose Leaves
Tea Bag
Others
Segment by Application
Retailing
Catering Services
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
Blue Lotus Mint
MEM
Rishi Tea
Samovar
Tata-Tea
Brooke Bond
Smith Teamaker
Vahdam
Twinings